{"id":176398,"date":"2020-05-14T17:19:24","date_gmt":"2020-05-14T09:19:24","guid":{"rendered":"https:\/\/law.asia\/?p=176398"},"modified":"2020-05-28T17:25:42","modified_gmt":"2020-05-28T09:25:42","slug":"brands-adopt-stronger-enforcement","status":"publish","type":"post","link":"https:\/\/law-asia.visibleone.dev\/ko\/brands-adopt-stronger-enforcement\/","title":{"rendered":"\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub4e4\uc758 \uac15\uacbd\ud55c \uc9c0\uc2dd\uc7ac\uc0b0\uad8c \ubcf4\ud638 \ub300\uc751"},"content":{"rendered":"<p style=\"text-align: justify;\">\ucd5c\uadfc \ubaa8\uc870\ud488\uacfc \uc0c1\ud45c\uad8c \uce68\ud574 \uc0ac\ub840\uac00 \ub298\uba70, \uc9c0\uc2dd\uc7ac\uc0b0\uad8c(IPR) \ubcf4\ud638\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ud655\uc0b0\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uc774\ub984\uc744 \ubcf4\uace0 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc720\uba85 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc744 \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc18c\uaddc\ubaa8 \uce68\ud574\uc790\ub4e4\uc5d0\uac8c\ub3c4 \ubc95\uc801\uc73c\ub85c \uac15\uacbd\ud558\uac8c \ub300\uc751\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \ub77c\ucf54\uc2a4\ud14c, \ub098\uc774\ud0a4, \ud4e8\ub9c8\ub294 \ub378\ub9ac \uc9c0\ubc29\ubc95\uc6d0\uc5d0 \uc0c1\ud45c\uad8c \uce68\ud574 \uc18c\uc1a1\uc744 \uc81c\uae30\ud588\uace0, \ubc95\uc6d0\uc740 \uc0c1\ud45c\uad8c\uc790\uc758 \uc190\uc744 \ub4e4\uc5b4\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_173736\" aria-describedby=\"caption-attachment-173736\" style=\"width: 208px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-173739\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2020\/05\/LexOrbis-Manisha-Singh-250x300.jpg\" alt=\"Brands\" width=\"208\" height=\"250\" \/><figcaption id=\"caption-attachment-173736\" class=\"wp-caption-text\"><strong>Manisha Singh<\/strong><br \/>\ub9e4\ub2c8\uc9d5 \ud30c\ud2b8\ub108<br \/>LexOrbis<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\ub378\ub9ac \uc9c0\ubc29\ubc95\uc6d0\uc740 \u2018\ub77c\ucf54\uc2a4\ud14c \ub300 \uc218\ub808\uc26c \ucfe0\ub9c8 \uc0e4\ub974\ub9c8(Lacoste SA v Suresh Kumar Sharma)\u2019 \uc0ac\uac74\uc5d0\uc11c \ud53c\uace0\uc5d0\uac8c \ub77c\ucf54\uc2a4\ud14c\uc758 \uc0c1\ud45c\uad8c\uc5d0 \ub300\ud55c \uc601\uad6c\uc801\uc778 \uc0ac\uc6a9 \uae08\uc9c0 \uba85\ub839\uc744 \ub0b4\ub838\uc2b5\ub2c8\ub2e4. \uc6d0\uace0\ub294 \u2018\ubd88\ud2b9\uc815 \ub2f9\uc0ac\uc790\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801 \uba85\ub839(John Doe order)\u2019\uc744 \uc2e0\uccad\ud558\uc5ec, \uc6d0\uace0 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud45c\uad8c\uacfc \uc720\uba85 \uc0c1\ud488\uc758 \uc800\uc791\uad8c \uce68\ud574\uc5d0 \ub300\ud55c \uc601\uad6c\uc801\uc778 \uc0ac\uc6a9 \uae08\uc9c0 \uba85\ub839\uc744 \uc5bb\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \uc0c1\ud45c\uad8c\uc740 \uc758\ub958, \uc2e0\ubc1c, \ud5a5\uc218, \ud53c\ud601 \uc81c\ud488, \uc2dc\uacc4, \uc548\uacbd\/\uc120\uae00\ub77c\uc2a4, \uae30\ud0c0 \uad00\ub828 \uc0c1\ud488\uc744 \ud3ec\ud568\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ubc95\uc6d0\uc774 \ud604\uc9c0 \uc870\uc0ac\uad00\uc744 \uc120\uc784\ud558\uc5ec \uc0ac\uac74\uc744 \uc870\uc0ac\ud558\uace0 \ubc95\uc6d0\uc5d0 \ubcf4\uace0\ud560 \uac83\uc744 \uba85\ub839\ud55c \uc774\ud6c4, \uc0ac\uac74\uba85\uc5d0\uc11c \ubcf4\uc774\ub2e4\uc2dc\ud53c \uc775\uba85\uc758 \uc0ac\uc5c5\uccb4\uac00 \uc544\ub2cc \ud53c\uace0\uc758 \uc2e0\uc6d0 \ud2b9\uc815\ud654 \uc2e0\uccad\uc774 \uc811\uc218\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc870\uc0ac\uad00\uc740 \ud53c\uace0\uc640 \uad00\ub828\ub41c \uc7a5\uc18c\uc5d0\uc11c \ud310\ub9e4\ub97c \ubaa9\uc801\uc73c\ub85c \ubcf4\uad00\ub41c 290\uc7a5\uc758 \ud2f0\uc154\uce20\uc640 850\uac1c\uc758 \uac00\uaca9\ud45c\uc5d0 \ub77c\ucf54\uc2a4\ud14c\uc758 \uc0c1\ud45c\uac00 \uc0ac\uc6a9\ub41c \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc0ac\uad00\uc758 \ubc95\uc6d0 \ubcf4\uace0 \uc2dc \uadf8 \uc5b4\ub5a4 \uc774\uc758\ub3c4 \uc81c\uae30\ub418\uc9c0 \uc54a\uc558\uc73c\uba70, \ubc95\uc6d0\uc740 \ud53c\uace0\uac00 \uc720\ud1b5\ud558\ub294 \uc0c1\ud488\uc774 \ub77c\ucf54\uc2a4\ud14c\uc758 \uc0c1\ud45c\uad8c\uc744 \uce68\ud574\ud55c\ub2e4\uace0 \ud310\uacb0\ud588\uc2b5\ub2c8\ub2e4. \uc0c1\ud45c\uad8c\uc758 \uc0ac\uc6a9\uc740 \uce68\ud574\uc640 \uc0ac\uce6d\ud1b5\uc6a9 \uc591\uc790\uc5d0 \ud574\ub2f9\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ubc95\uc6d0\uc740 \ud53c\uace0\uac00 \uad00\ub828 \uc0c1\ud488\uc758 \uc720\ud1b5 \uc2dc \ub77c\ucf54\uc2a4\ud14c\uc758 \uc0c1\ud45c\ub97c \uc0ac\uc6a9\ud558\uace0 \ub77c\ucf54\uc2a4\ud14c\uc758 \uc800\uc791\uad8c\uc744 \uce68\ud574\ud558\ub294 \uac83\uc744 \uc81c\ud55c\ud558\uae30 \uc704\ud574 \uc601\uad6c\uc801 \uc0ac\uc6a9\uae08\uc9c0 \uba85\ub839\uc744 \ub0b4\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_152472\" aria-describedby=\"caption-attachment-152472\" style=\"width: 208px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-152475\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2019\/10\/LexOrbis-Keya-Joshi-250x300.jpg\" alt=\"Brands\" width=\"208\" height=\"250\" \/><figcaption id=\"caption-attachment-152472\" class=\"wp-caption-text\"><strong>Keya Joshi<\/strong><br \/>\ubcc0\ud638\uc0ac\uc785<br \/>LexOrbis<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\ubcf8 \ud310\uacb0\uc740 \uc720\uba85 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud53c\uace0\uac00 \ubd88\ud2b9\uc815\ud558\uace0, \uce68\ud574 \uaddc\ubaa8\ub3c4 \uc0c1\ub300\uc801\uc73c\ub85c \uc791\uc740 \uc0c1\ud669\uc5d0\uc11c \ubbf8\ub798\uc758 \uc0c1\ud45c\uad8c \uce68\ud574\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \uc18c\uc1a1\uc744 \ub3c4\uc785\ud55c \uc608\uc785\ub2c8\ub2e4. \ubd88\ud2b9\uc815 \ub2f9\uc0ac\uc790\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801 \uba85\ub839\uc740 \uc2e4\uc81c \uc0c1\ud45c\uad8c \ubc0f \uc800\uc791\uad8c \uce68\ud574 \uc0ac\uac74\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0c1\ud45c\uad8c\uc758 \uce68\ud574\uac00 \uc2e4\uc81c \ubc1c\uc0dd\ud558\uc9c0\ub294 \uc54a\uc558\uc73c\ub098, \uc704\ud611\uc774 \uc874\uc7ac\ud558\ub294 \uacbd\uc6b0 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc704\uc640 \ube44\uc2b7\ud55c \u2018\ub098\uc774\ud0a4 \ub300 GB \uc288\uc988 \uc678(Nike Innovative CV v GB Shoe and Ors)\u2019 \uc0ac\uac74\uc5d0\uc11c \ubc95\uc6d0\uc740 \ud53c\uace0\uc778 GB \uc288\uc988\uc640 \ube44\uc0ec \ud48b\uc6e8\uc5b4, \ub274\ud788\ub77c \uc288\uc988\uac00 \uc6d0\uace0\uc758 \uc0c1\ud45c\uad8c\uacfc \ubd80\uba54\ub791 \ub85c\uace0\ub97c \uc0ac\uc6a9\ud55c \uc81c\ud488\uc744 \uc0dd\uc0b0\ud560 \uad8c\ub9ac\uac00 \uc5c6\ub2e4\uace0 \ud310\uacb0\ud588\uc2b5\ub2c8\ub2e4. \ubc95\uc6d0\uc740 \ub610\ud55c \uc0c1\ud45c\uad8c\uc5d0 \ub300\ud55c \ube44\ud5c8\uac00 \uc0ac\uc6a9\uc740 \uc18c\ube44\uc790\uc640 \uc77c\ubc18 \ub300\uc911\uc744 \uae30\ub9cc\ud558\ub294 \ud589\uc704\ub77c\uace0 \ud310\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc138\uacc4\uc801\uc778 \uc2a4\ud3ec\uce20 \uc288\uc988 \uc0dd\uc0b0\uc5c5\uc790\uc778 \uc6d0\uace0 \ub098\uc774\ud0a4\ub294 \uc0c1\ud45c\uad8c\uacfc \uad00\ub828\ud55c \uce68\ud574\uc640 \uc0ac\uce6d\ud1b5\uc6a9\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574, \ud53c\uace0\uac00 \ub098\uc774\ud0a4\uc758 \uc0c1\ud45c\uad8c\uacfc \ubd80\uba54\ub791 \ub85c\uace0\ub97c \uc5b4\ub5a0\ud55c \ubc29\uc2dd\uc73c\ub85c\ub4e0 \uc0ac\uc6a9\ud558\ub294 \uac83\uc5d0 \ub300\ud574 \uc601\uad6c\uc801 \uc0ac\uc6a9\uae08\uc9c0 \uba85\ub839\uc744 \uc5bb\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \ub77c\ucf54\uc2a4\ud14c \uc0ac\uac74\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud53c\uace0\ub294 \ubc95\uc6d0\uc5d0 \ucd9c\ub450\ud558\uc9c0 \uc54a\uc558\uc73c\uba70, \uc0ac\uc2e4\uc5d0 \ub300\ud55c \uc774\uc758\ub3c4 \uc81c\uae30\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ubc95\uc6d0\uc740 \ud53c\uace0\uac00 \uc6d0\uace0\uc758 \uc0c1\ud45c\uad8c\uc744 \uce68\ud574\ud588\ub2e4\ub294 \ud310\uacb0\uc744 \ub0b4\ub9ac\ub294\ub370 \uc544\ubb34\ub7f0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ubc95\uc6d0\uc740 \uc6d0\uace0\uc758 \uc190\uc744 \ub4e4\uc5b4 \ud53c\uace0\uc5d0\uac8c \uc601\uad6c\uc801 \uc0ac\uc6a9\uae08\uc9c0 \uba85\ub839\uc744 \ub0b4\ub838\uc2b5\ub2c8\ub2e4. \ubcf8 \uc0ac\uac74\uc740 \ub610\ud55c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc744 \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc0c1\ub300\uc801\uc73c\ub85c \uc798 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740 \uc18c\uaddc\ubaa8 \uce68\ud574\uc790\ub4e4\uc5d0\uac8c\ub3c4 \uac15\uacbd\ud55c \uc785\uc7a5\uc744 \ucde8\ud558\uae30 \uc2dc\uc791\ud588\ub2e4\ub294 \uac83\uc744 \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc778 \ud4e8\ub9c8 \ub610\ud55c \ucd5c\uadfc \u2018\ud4e8\ub9c8 \ub300 \ud0c0\ub974\uc148 \ub784\uacfc \ube44\uce74\uc2a4 \uc9c4\ub2ec(Puma SE v Mr Tarsem Lal and Mr Vikas Jindal)\u2019 \uc18c\uc1a1\uc744 \ud1b5\ud574 \uac19\uc740 \uc804\ub7b5\uc744 \ucc44\ud0dd\ud588\uc2b5\ub2c8\ub2e4. \ud53c\uace0 \ub450 \uba85 \uc911 \ud55c \uba85\uc740 \uc6d0\uace0\uc640 \ud569\uc758\ud588\uc73c\ub098, \ub2e4\ub978 \ud53c\uace0\ub294 \ubc95\uc6d0\uc5d0 \ucd9c\ub450\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc6d0\uace0\ub294 \ud4e8\ub9c8\uc758 \uc0c1\ud45c\uad8c\uacfc \ub85c\uace0\uc5d0 \ub300\ud55c \uc800\uc791\uad8c \uce68\ud574\ub97c \uadfc\uac70\ub85c \uc591 \ud53c\uace0\uc5d0 \ub300\ud574 \uc601\uad6c\uc801 \uc0ac\uc6a9\uae08\uc9c0 \uba85\ub839\uc744 \uc5bb\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc704 \uc0ac\ub840\ub4e4\uc758 \uacf5\ud1b5\uc810\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc798 \uc54c\ub824\uc9c4 \ub2e4\uad6d\uc801 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc758 \ubcf4\ud638 \uac15\ud654\ub97c \uc704\ud574 \uce68\ud574\uc790\uc5d0\uac8c \ub9e4\uc6b0 \uc120\uc81c\uc801\uc73c\ub85c \ub300\uc751\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uce68\ud574 \uaddc\ubaa8\uac00 \uc791\uc744\uc9c0\ub77c\ub3c4 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc790\ub4e4\uc740 \uac15\uacbd\ud55c \ub300\uc751\uc744 \ud1b5\ud574 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc744 \uc9c0\ud0a4\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc2dd\uc7ac\uc0b0\uad8c \uce68\ud574\uc758 \ubb38\uc81c\ub294 \ub098\ub0a0\uc774 \uc2ec\uac01\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \uc77c\ubd80 \uae00\ub85c\ubc8c \uc720\uba85 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774\ub7ec\ud55c \uce68\ud574\ub85c \uc778\ud574 \ub9c9\ub300\ud55c \uc7ac\uc815\uc801 \uc190\uc2e4\uc744 \uc785\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c1\ud45c\uad8c \ub3c4\uc6a9 \ubb38\uc81c\uc640 \ube0c\ub79c\ub4dc \uac04\uc758 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uba70, \uce68\ud574 \uaddc\ubaa8\uc640 \uad00\uacc4\uc5c6\uc774 \uc9c0\uc2dd\uc7ac\uc0b0\uad8c\uc744 \ubcf4\ud638\ud558\uae30 \uc704\ud55c \uac15\uacbd \uc804\ub7b5\uc758 \uc911\uc694\uc131\uc740 \ub354\uc6b1 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\"><span class=\"vantage-grey\"><em>Manisha Singh\ub294 LexOrbis\uc758 \ub9e4\ub2c8\uc9d5 \ud30c\ud2b8\ub108\uc774\uba70, Keya Joshi\ub294 \uc18c\uc18d \ubcc0\ud638\uc0ac\uc785\ub2c8\ub2e4.<\/em><\/span><\/p>\n<section class=\"format-info\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/law.asia\/law-firm\/lexorbis\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-166701 aligncenter\" src=\"https:\/\/law.asia\/wp-content\/uploads\/2019\/02\/LexOrbis-300x53.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/law.asia\/wp-content\/uploads\/2019\/02\/LexOrbis-300x53.jpg 300w, https:\/\/cdn.law.asia\/wp-content\/uploads\/2019\/02\/LexOrbis.jpg 450w\" alt=\"brands\" width=\"300\" height=\"53\" \/><\/a><br \/>\n<strong><a href=\"https:\/\/law.asia\/law-firm\/LexOrbis\">LexOrbis<\/a><\/strong><br \/>\n709\/710 Tolstoy House<br \/>\n15-17 Tolstoy Marg<br \/>\nNew Delhi \u2013 110 001<br \/>\nIndia<br \/>\nMumbai | Bengaluru<br \/>\nContact details<br \/>\nT: +91 11 2371 6565<br \/>\nF: +91 11 2371 6556<br \/>\nE: mail@lexorbis.com<br \/>\n<a href=\"http:\/\/www.lexorbis.com\">www.lexorbis.com<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \ubaa8\uc870\ud488\uacfc \uc0c1\ud45c\uad8c \uce68\ud574 \uc0ac\ub840\uac00 \ub298\uba70, \uc9c0\uc2dd\uc7ac\uc0b0\uad8c(IPR) \ubcf4\ud638\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ud655\uc0b0\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc 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