The Broadcast Audience Research Council (BARC) and Tam Media Research have agreed to form a joint venture company called Meterology Data. The joint venture will operate as a meter management company and will run and manage meter operations and supply BARC with raw data.
BARC is an industry body that provides a television audience measurement system for India.
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It was formed in line with recommendations from the Telecom Regulatory Authority of India, the Ministry of Information and Broadcasting, and three key stakeholders in television audience measurement: broadcasters (represented by the Indian Broadcasting Foundation), advertisers (represented by the Indian Society of Advertisers), and advertising and media agencies (represented by the Advertising Agencies Association of India).
TAM is a joint venture between Kantar Media Research (part of the WPP Group) and Nielsen.
Partner Gowree Gokhale and Huzefa Tavawalla, head of the international commercial law practice at Nishith Desai Associates, advised BARC on the transaction. They were assisted by senior associate Kartik Maheshwari and associate Aishwarya H.
Partner Karam Daulat Singh and associate Dhruv Chatterjee at Platinum Partners advised Kantar.
Partner Sandeep Mehta, senior associate Arup Pereira and associate Ashrafi Ginwalla at J Sagar Associates represented Nielsen.
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